• Lead the day to day management of all paid media activity; Google Ads, Microsoft and Meta; across both B2B and B2C channels to support in driving profitable growth across the Teemill business.
• Manage budgets and targets, including forecasting to ensure all media budget is spent profitably
• Execute media campaigns tailored to individual store needs; this includes key phrase research, audience selection and creative input
• Conduct analysis of account performance on a biweekly basis, and ensure quarterly business reviews are completed
• Contribute to account growth by suggesting new store opportunities and efficiencies to workflows

Responsibilities

• Managing multi-platform digital strategies to support business growth objectives
• Managing £1.5m+ annual media budgets and spend
• Optimising existing paid media campaigns to drive results (ROI & CPA targets) across a mix of paid channels (including search,shopping, social, display and video)
• Setting up new accounts & building new campaigns with best-in-class creative across search and social channels, including writing ad copy and guiding creative testing strategy
• Managing and maintaining Google Merchant Centre, housing multiple, multi currency feed sub-accounts
• Identifying new paid media strategies, trends & opportunities,whilst also upholding & defining best practices across channels
• Conduct keyword research and competitor analysis
• Analysing data and trends to identify new opportunities for campaigns across the business
• Building of and reporting from interactive Google Looker Studio reports & GA4
• Reporting and analysis of key campaign and creative performance to drive decision-making and constant improvement on a biweekly and quarterly cadence
• Reporting to relevant stakeholders and sharing learnings within the ads function, and sharing campaign ideas and results with some of our client partners

Qualifications

University degree 2:1 or above in Business/Marketing related field

Competencies

• Exceptional organisational skills and ability to prioritise between multiple competing projects
• A keen eye for detail
• Drive, passion and willingness to learn and keep up to date with the ever-changing world of paid media
• Passion for sustainability and the circular economy

Experience

• 3+ years experience leading accounts & building, optimising and managing paid media campaigns across a range of platforms (search/shopping and Facebook required), ideally in an agency environment
• Comfortable working with budgets upwards of £100k
• Experience working across B2C ecomm & B2B lead gen accounts
• Experience building and maintaining Google Merchant Centre accounts
• Comfortable working with Excel/Google Sheets and analysing large datasets
• Experience using tracking & reporting tools (including GA4), Google Looker Studio) and a solid understanding of attribution modelling

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